You have to understand that if you are engaged in any kind of way with the hotel industry in our neck of the woods, Columbus, Ohio, you have to always remember competition. If you lose sight of the amount of competition that you’re up against, then it’s only a matter of time until your accommodation business, regardless of its size, goes belly up. I know this isn’t the kind of thing you probably don’t want to talk about. This is probably the kind of thing you probably don’t want to think about. I know it’s depressing. It’s sounds discouraging. However, I don’t mean to say this as some sort of judgment. I definitely don’t want to create some sort of self-fulfilling prophecy. Still, we need to call a spade a spade. We need to confront that 800-pound gorilla in the room. This gorilla has a name and it’s called competition.

You have to remember that just because your building looks really good and the accommodations are top notch, it doesn’t necessarily mean that you don’t have nothing to worry about. You see, within any kind of accommodations market, you still have to pay attention to the total overall value brought to the table by your competitors. If you turn a blind eye to this and you choose to ignore it, chances are quite high that your prospective guests will forget all about you. They really will because it turns out that your competitors have come up with something better.

Now you probably will laugh at this because you might be the local version in Columbus, Ohio of The Four Seasons. You might be thinking that you’re right up there with the Waldorf- Astoria. That may very well be the case, but guess what? Your guests don’t really care. In fact, they’re completely unaware of that because all they’re focusing on involves dollars and cents.

It really all boils down to perceived value. If you do a bad job of communicating this crucial piece of information, then you are completely responsible for why your accommodation business went belly up. This is why you have to look for any gimmick, any kind of competitive advantage, any kind of source for some sort of difference. You need to look different enough for people to think that your perceived value is much higher.

Now you follow this up by charging the exact same rent as your top-notch competitors. That’s how you blow them out of the water. That’s how you gain the competitive advantage that few will ever be able to reach. This is why it’s really crucial to go to

Check out the reviews there. Check out the information there. Wrap your mind around the consumer information so you make a totally informed decision as to the kind of solar lights that would make your Columbus, Ohio accommodations stand out from the competition.